I help African brands tell stories that stick. With over 6 years of experience across branding, digital illustration, and art direction, I work with startups, cultural institutions, and independent creators who want their visual identity to feel alive. Born in Lagos, based across the continent — my work is rooted in the richness of African visual culture and built for a global audience.
Complete brand identity system for Aso, a Lagos-based contemporary fashion label. Includes wordmark, pattern library drawn from Aso-oke textile motifs, brand guidelines, and packaging design.
A series of 12 editorial illustrations commissioned for the Calabar Carnival's annual campaign. The brief was to capture the joy and colour of masquerade culture through a contemporary lens.
Brand system for a pan-African fintech startup entering four markets. Needed to feel trustworthy, modern, and culturally resonant across Nigeria, Ghana, Kenya, and South Africa.
Adaeze Okonkwo
CEO, Aso Lagos
“Jab completely transformed how our brand communicates. She took the time to understand our heritage and translated it into a visual language that feels both timeless and fresh. Our packaging alone has generated incredible attention at stockists.”
Verified review
Motion design system for SheLeads Africa's digital channels. Animated logo, social templates, and a 90-second brand video that rolled out across Instagram and YouTube.
A digital illustration project exploring traditional Adire indigo-dye patterns from Yoruba culture, recontextualised as a contemporary surface pattern collection for textile and print licensing.
Kemi Adeyemi
Marketing Director, SheLeads Africa
“The motion brand Jab created for us is exactly what we needed — energetic, professional, and unmistakably African. She is fast, communicative, and the quality of her work is exceptional.”
Verified review
Tunde Fashola
Founder, Paystack competitor (NDA)
“Incredible strategic thinking for a designer. Jab understood the trust problem in fintech and designed a brand that solves it visually. I've had three investors compliment our identity unprompted.”